The GfK network

We are a member of the German multinational GfK Group, a worldwide leading company in Business Information.

In Italy

GfK Panel Services Italia was founded in 1994 and our core business is ongoing Quantitative Research via Panels to monitor consumer buying behaviour. Despite our relatively short presence in the Italian market, we are already a leader in the business.

Our success is based on three factors :

1. The co-operation of more than 7.000 households, forming our Panel and representing the whole Italian population and who, through the evidence of their buying behaviour, form a "peoples' jury" for all purchases.

2. Daily data collection performed by a network of 150 professional Collectors using portable personal computers with scanner technology, to guarantee precision and thoroughness of information gathered.

3. The methodological possibility and our experience in using "mixed techniques of collecting data" that allows us to monitor on a continuous basis even the Non Ean based and/or Non Fast Moving categories (i.e. non grocery, individual, low rotation and seasonal).

Our Clients are the most important domestic companies as well as multinational groups producing or distributing the fast-moving goods Italian households daily consume.

Europanel

We are the Italian representative of the Europanel network, the international organization based in London and from where the provision of the consumer panel services in Europe and worldwide are coordinated.