Newsletter
INSIGHT, the brand-new
GfK IHA newsletter has born.
It goes deep into the key
purchasing and consuming behaviours of the Italian households and
further it provides the last news from Europanel, the leader in
consumer knowledge on panel, founded by GfK and TNS.
INSIGHT talks to the
whole business community: manufacturers, retailers, media and
institutions.
It will provide, on a monthly
basis, information and comments on key topics from fast and slow
moving consumer goods world.
Inside issue 0: Private
Labels.
From 2001 to today Private
labels in Italy grew up to 45%. Are we still the brand paradise ? What
the differences compared to other countries ?
INSIGHT provides some
of the key evidences came up from an Europanel survey run in 33
countries in 4 continents.
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