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GfK Panel Services Italia Italia Consumer Tracking
Division
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§GfK
Consumer Tracking is the first source as consumer and shopper
knowledge provider supporting clients business / marketing
decisions
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§GfK
Consumer Tracking provides based on shopping behaviour
measurement its clients with best quality, value adding
information services, comprehensive consumer insights and
excellence in consultancy
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§GfK
Consumer Tracking to keep international leadership built on
local leadership.
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What is a Consumer Panel ?
A consumer panel is a
permanent, syndicated and
representative sample
of consumers, who provide ongoing details of the fast moving
consumer goods they purchase. Using the most
effective collection methodology (scanner, paper diary, internet,
till receipts, telephone) each panel member records the details of
every item they purchase. For each item we know what,
where,
when,
how much and
who purchased.
Why
do you need consumer panels ?
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What
lies behind sales performance: not just what happened but why.
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How
categories and brands are really developing.
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How
your performance links to marketing activities.
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If
your brand share increases, or declines, is this a success or a
failure?
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The
underlying factors might show you a different picture.
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We will help
you understand what really took place and why.
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Your
main objectives for the next 3 years: more buyers, more spend
per buyer ?
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Your strengths,
weaknesses, opportunities and threats for your brand and in which
retailer or channel.
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The main drivers of
your brand performance. How these compare competitively.
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The right mix of
variants in your portfolio for your existing buyers and the
category.
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Whether launching a
new variant could develop your consumer base.
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How the category is
purchased. How your range performs. Where there are gaps and
development opportunities. |
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How to leverage
your brand strengths.
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Whether the
consumers you reach are in line with your target market.
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Where else and how
you could get your brand listed.
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How you should set
out your activity plan. What works, what doesnt ?
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